Gummala Venkateswara Rao is a dynamic and multi faceted persona and he is also known as Jeeva. That's his pseudonym he used when he writes his articles. Jeeva is a writer, theater artist, social activist and philanthropist and many to name. He has been donning many hats in his own way. Jeeva born at Kunavaram on 6 June, 1964. He started his journey as an actor with the play of Moddabbaayi in the year of 1979. It was a mono action brought him laurels. Later on, he never stopped with innumerable plays enacted in various characters. Dr.ABCD, Ichata pellillu cheyabadunu, Vintha doctor, Sambhulingam, Prajarajyam, and others are some of them.
Jeeva bagged best actor award in district level competitions in 1989 at Kothagudem. And selected as a best writer when he worked in Adult education project for which he received certificate from district collector. Presented with merit certificates when he worked as a team captain in Akshara deepam program. Jeeva established Gummala Seetharamayya Memorial society in memory of his father and done many programs to help the needy people.
A Tele film Premikula Chattam produced and directed by him brought him good name. As a president of Bhadradri Kalabharathi, he organized several hallmark programs like felicitating film legends Nutan prasad and K.Viswanath etc. He has a special place as a poet by writing songs, poems, essays and other articles. His writings have been printed in many prominent magazines. Published several books like Jeeva kalam and Pallavi etc., Received felicitations, awards and titles from many organizations based in both Telugu states.
Jeeva provided dresses, books, slates, rice and other commodities to the needy people under the banner of Gummala Seetaramayya memorial at various people. Conducted a unique feat of classical dancing by the school children for the songs of Annamacharya. It lasted for 13 hours continuously in 2006. With the view of high lighting indegenous folk arts, he conducted Kolatam competitions with the artists from both Telugu states. And it has been done in the main gate of Lord Rama's temple. Let's wish him more laurels in the future by serving the society in all of his capacities.
--- Murthy
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